The part of design I enjoy most is taking an idea and developing it into something people genuinely want to engage with. Whether that starts with a blank page or an established brand, I enjoy bringing together typography, imagery, layout and branding. I believe good design should give every project the clarity, craft and visual quality it deserves.

Over the past 16 years, I've worked across editorial publications, conferences, awards programmes and integrated marketing campaigns for internationally recognised legal and financial media brands. One of the things I've enjoyed most throughout that time is the variety. Every new brief has been an opportunity to explore new ideas and develop them across different formats, continually pushing me to grow as a designer.

Away from design, I'm naturally curious and enjoy learning new skills. Independent travel has played a big part in my life, giving me the opportunity to experience different cultures, perspectives and ways of thinking—something that continues to influence the way I approach my work.