Publication Design

Designing editorial publications that balance clarity, hierarchy and visual storytelling

ITR Latin America Special Focus 2025

Working within ITR's editorial framework, I designed the publication from cover to feature layouts, developing a clear editorial system that balanced long-form analysis, imagery and contributor profiles. I then extended the publication into a coordinated launch campaign across web, email, social media and motion graphics.

Editorial structure

Creating a clear editorial hierarchy through contents pages, feature openers and photography.

Long-form article layouts

Combining contributor profiles, pull quotes and structured layouts to improve readability and highlight key insights.

Editorial Grid System

A flexible grid system creating consistency across long-form articles, imagery and pull quotes.

Campaign Launch

Introducing the report

A coordinated launch campaign across web, email and social channels introducing the publication to readers.

Promoting the launch to subscribers

Email campaigns introducing the publication to subscribers and driving readership.

Extending reach across channels

Social assets extending the publication beyond the website while maintaining a consistent visual identity.

Motion & Promotion

Bringing the report to life

To support the launch, I created an animated promotional video introducing the publication and highlighting its editorial content. Designed for web, email and social media, it reinforced the campaign identity across every launch touchpoint.

Content Amplification

Extending the conversation

Promotional graphics and pull quotes extending individual articles across social channels.

Editorial Strategy & Contributor Journey

Supporting subject-matter experts from idea to publication

Alongside the publication itself, I designed supporting materials explaining the contributor journey, editorial themes and campaign reach. These assets helped firms understand how their expertise would be developed into editorial content and promoted across ITR's channels.

Regional Coverage

Mapping expertise across Latin America

Eight expert articles explored transfer pricing developments across seven jurisdictions, bringing together contributors from more than fifteen countries across Latin America.