Webinar Campaign

Designing a global webinar campaign across digital, email and social

Role

Design lead

Deliverables

Campaign strategy • web assets • email • social media • animation • educational content and reporting

Campaign Overview

Driving registrations through a six-week integrated campaign

To promote a global webinar on Pillar Two implementation, I designed a coordinated six-week campaign spanning website promotion, email marketing, social media, educational content and post-event reporting.

Campaign Strategy

A six-week campaign plan coordinated website promotion, newsletters, social media and webinar publication to maintain visibility before and after the event.

Registration Assets

A consistent visual identity was applied across website banners, email and social media, creating a recognisable campaign throughout the registration period.

Website Banner

Email Header

Social Post

Motion design

Animated campaign assets extended the visual identity across digital channels and helped increase engagement throughout the campaign.

Speaker Promotion

Speaker graphics introduced subject-matter experts while maintaining campaign momentum in the lead-up to the webinar.

Educational Content

To sustain engagement between promotional posts, a series of educational graphics translated complex tax concepts into accessible, shareable content.

Campaign introduction

Regulatory insight

Risk communication

Process visualisation

Action planning

Campaign Results

Post-event reporting measured registrations, audience demographics and engagement, helping evaluate campaign performance and inform future activity.