Rankings

Integrated campaigns for global rankings programmes

Campaign Ecosystem

Supporting every stage of the rankings lifecycle

A coordinated campaign spanning research participation, programme launch, recognition and post-publication marketing.

Research Participation Campaign

Encouraging firms across Asia-Pacific to participate in the annual research cycle

The annual research cycle relied on sustained engagement throughout the year. I designed launch campaigns, reminder communications and supporting assets to encourage participation and maximise submissions.

Launch Creative

Introducing the annual research cycle.

Final Reminder Campaign

Designed to encourage late submissions.

Programme Launch

Delivering a multi-channel campaign experience

I designed campaign assets for the asialaw website, email marketing and social media, creating a consistent launch experience across every touchpoint.

Recognition Assets

Helping ranked firms promote their achievements

Following publication, I designed recognition graphics that firms could use across websites, social media and marketing materials. The assets formed a flexible template system supporting multiple ranking tiers and categories while maintaining a consistent visual identity.

Supporting Ranking Categories

Templates were created for multiple tiers and categories, ensuring consistency across the rankings ecosystem.

Marketing Toolkit

Supporting firms beyond publication with promotional resources

To extend the value of each ranking, I designed practical promotional resources including marketing guides, social media templates and communications assets that firms could use across their own channels.

Press & Communications

Template guidance for announcing rankings through media and newsletters.

Social Media Promotion

Recommendations for graphics, hashtags and audience engagement.

Communicating Value

Demonstrating the reach and impact of the asialaw platform

I created presentation materials that communicated audience reach, market insights and benchmarking capabilities, helping demonstrate the broader value of the rankings platform.